UK Youth Animated Brand Film
Animation illustrating the success of their ‘Generation Code Accelerator’ project
The ‘Generation Code Accelerator’ project was a partnership between UK Youth and Microsoft, aimed at helping young people build digital skills to ensure they flourish in our digital world. The film needed to visualise the different range of ways in which skills were taught & shared, as well as communicating the number of young people the program had reached.
Working alongside the brilliant team at UK Youth, we produced a script & commissioned a voice-over that celebrated the success of the programme in a youthful & approachable tone, developing an illustration & animation style that complimented their existing visual identity.
The bright and colourful branded elements paired with bold typography enabled us to hold on certain elements of information that the team at UK Youth wanted to highlight. We took every opportunity to visualise digital navigation in the animation, not just in the information being displayed but also the way in which the illustrated information was brought onto screen. The result is a fun but informative animation which we’re super happy with!
